--- title: "Zetamed: an AI study platform under its own brand | ekory" description: "How an Italian edtech built its study platform for the open semester of Medicine on ekory: grounded on Zanichelli textbooks, under its own brand." url: https://ekory.ai/case-studies/zetamed language: en italian: https://ekory.ai/it/case-studies/zetamed.md updated: 2026-10-10 --- # Students see Zetamed. Underneath, it's ekory. How a young Italian edtech built its whole product on ekory: a study platform for the open semester of Medicine, grounded on Zanichelli textbooks. Their brand, their content, their customers. Without building the technology. - **Product:** [zetamed.it](https://zetamed.it/) - **Company:** ZNEXT S.r.l. - **Industry:** Test prep - **Content:** Zanichelli textbooks ## The numbers **3** courses: Biology, Chemistry, Physics **200+** quizzes in the adaptive engine **150+** study materials **450+** editorial source documents Content the team produced on ekory before its first full cohort of students. ## A reform created the market. The calendar set the deadline. Since 2025, anyone in Italy can enroll in Medicine, Dentistry or Veterinary studies. To continue, students must pass three national exams, Biology, Chemistry and Physics, by the end of the first semester. Zetamed's answer is method over cramming: 30 to 45 well-spent minutes a day, on content students can trust because it comes from the Zanichelli textbooks, with the theory page cited. 1. **A product, not an experiment.** Students pay for a study platform and compare it with the apps they use every day. A generic AI interface with someone else's brand was never an option. 2. **Editorial trust, or nothing.** In test prep, one wrong answer costs all credibility. Every quiz and every lesson had to trace back to the textbook page it comes from. 3. **Content at a scale no one writes by hand.** Three subjects, every chapter of the official syllabus, each with quizzes, lessons, flashcards, audio and video. 4. **The reform's calendar.** The open semester starts with the academic year. Building a platform from scratch meant missing the first real cohort. ## A custom product, without the custom build. On ekory, Zetamed's team assembled the product they had in mind, not the one a platform imposed on them. - **Their product, in every detail** Zetamed's name, colors and identity across the whole experience, from the browser tab to the study screen. Students never see a supplier's brand. - **Zeta, an Eko that cites its sources** It explains and drills students on the Zanichelli textbooks, and points back to the theory page instead of improvising. - **A plan for every student** Zeta builds the study plan, remembers each student's mistakes and comes back to them, starting from what each student already knows. - **One base, every format** Quizzes, podcasts, video lessons with slides, flashcards, mind maps and exam simulations, all from the same base: they can't contradict each other. - **Product and back office together** In the same space, students study while the team loads sources, produces content, reviews it and manages access. _Example: Zeta explains to a student why a biology answer is wrong, citing the theory page to review._ _The bigger picture_ ## One organization per business. Zetamed is one example of a model: people with real expertise, a publisher's textbooks, a firm's method, a consultant's practice, turn it into a product under their own brand on ekory. Each business gets its own separate organization, with its content, its people, its brand and its pricing. ekory evolves the platform, the partner owns the product and the customers. - Your brand everywhere - Your own sign-in page - Your content, your customers - Data stored in Europe ## Source first, answer second. One wrong answer costs all credibility. That's why Zeta doesn't improvise: it explains from the textbooks and cites the theory page. And produced doesn't mean published: AI handles the scale, Zetamed's team reviews and curates every piece of content. - Theory page cited - Content reviewed by the team - An organization of its own [How we protect your data](https://ekory.ai/security) Source first: what happens: A student asks “Why is answer B wrong here?” Answered with the theory page The AI drafts new quizzes By chapter and difficulty, from the Zanichelli textbooks. The team reviews them first Students only get what the team has reviewed. ## The product is live. Usage numbers will follow. Zetamed is in its launch phase: the platform is live and the first students are coming in. What it already proves is the model: a small team of experts launched a complete study product, under its own brand and of editorial quality, in months rather than years. ## Four reasons the model holds. What makes it different from “an app with AI features”. ### A brand that goes all the way Not a themed interface: the whole product belongs to Zetamed. A product you can price, market and defend. ### Textbooks as the foundation Everything comes from the Zanichelli textbooks and points back to them. Trust is the heart of the product, so it's also the platform's first constraint. ### A factory, not a catalog Quizzes, audio, mind maps and simulations come from one base. Producing more of them is a workflow, not a project. ### Experts stay in charge AI produces at scale, Zetamed's team reviews, curates and decides. The platform multiplies the experts, it doesn't replace them. ## Keep reading - [ekory in your industry](https://ekory.ai/industries): Industries Distribution, manufacturing, engineering firms, agriculture and more: the everyday questions, industry by industry. - [From “only Raffaele knows” to “the whole network knows”.](https://ekory.ai/case-studies/m3sn): Next story · Marine Tohatsu's exclusive importer for Italy gave more than 140 workshops and dealers technical and commercial answers at any hour. And it builds its technical courses with AI. ## Your expertise could be a product. Let's talk. A method, a body of content, a professional practice: ekory can be the platform underneath it, under your brand.