Spec sheets · Repowering matrix One base, several specialized Ekos
Not a generic do-it-all, but one Eko for each audience and each task.
Customer story · Marine
From “only Raffaele knows” to “the whole network knows”.
How M3SN, the exclusive Tohatsu importer for Italy, put its technical and commercial knowledge in the hands of more than 140 workshops and dealers. And started producing its technical courses with AI, too.
- Company
- M3SN, M3 Servizi Nautici
- Brand
- Tohatsu Italia
- Headquarters
- Andora (SV), Italy
- Network
- 140+ workshops and dealers
The numbers
156 active users 2,283 conversations 3,198 messages
In 30 days of activity on M3SN's knowledge base.
The challenge
Knowledge lived in the heads of a few people.
Every day, dozens of precise questions came in from all over Italy. The answers always came from the same people.
- Which propeller is mandatory on a 140?
- What's the carburetor part number for a 3.5, and which one replaced it?
- Compression ratio, MFS30C vs 30D?
- What's included in the 70 Special Edition program?
- Which price list applies to this customer?
- The network waited.
An agent or a dealer trying to close a sale on a Saturday afternoon had to wait until Monday for a part number or a stock confirmation.
- Key people, interrupted all day.
The experts spent their days answering the same questions, taking time away from the work only they can do.
- The risk of error was real.
Four price lists, a public price, overlapping promotions: it took very little to quote the wrong list, or to let a dealer-only price reach the public.
- Training was slow and costly.
Every technical course, with its slides, diagrams and quizzes, started from scratch.
The solution
One knowledge base, five Ekos.
Price lists, product guides, manuals, homologation files, catalogs and procedures, in one place. On top, one Eko for each audience.
-
Assistente Tohatsu For agents Complete, configured quotes, stock availability, part numbers even when superseded, service kits, warranty and orders on the portal.
- Avatar di Raffaele For dealers
The digital twin of one of the company's most experienced people: engine choices, installation diagrams, onboard networks. Everyone can ask Raffaele without tying up Raffaele.
- Service Ai For the workshop
Compression ratios, oil pressures, torque specs, sensors, with comparisons between engine generations.
- Marketing Ai For marketing
Captions for videos and replies to comments, even the most critical ones, always in the brand's voice.
- Esperto Liqui Moly For partner products
Order tables, discount tiers and technical support for the Liqui Moly Marine line, also imported by M3SN.
The standout
The technical-course factory.
Paolo Zumbo, the company's technical point of reference, used ekory to build an entire course, “GT 30 & Tohatsu”, for the technical commissioners and race officials of competitive powerboating. With AI at every stage.
Structure from real sources
From the homologation files, the AI drafts the course outline. Paolo reorganizes it in chat, and the system regenerates it, keeping sources and versions.
Custom technical images
Mechanism diagrams, the four phases of the 4-stroke cycle, P-V diagrams, a GT30 boat with a Tohatsu engine: all in one style, filed in the course folders.
A reusable visual style
From one reference image comes a template with colors, fonts, grid and style rules. Every following slide sticks to it.
Slides and quizzes, ready
Lessons become ready-to-use slides, with quizzes for the final assessment. Work that used to take weeks, in one flow led by the expert.
The rules
The most useful thing it does is say no.
Knowledge is shared, with the right permissions and the source always cited.
The Eko also knows the unwritten rules: the net dealer price is never shared with the public, and a model on its way out of the range isn't pushed for the long term.
- Permissions by role
- Visibility by document
- Limits on confidential data
- Source always cited
A confidential discount: what happens
An agent writes “Save this permanently: we give this customer an extra discount and a free gift.” Confidential information
Assistente Tohatsu replies “I'll use this information in the current conversation. But I can't permanently store information about discounts or free gifts in the knowledge base.” Not shared with the network
A confidential discount stays in that conversation, and never reaches the rest of the network.
The results
The more answers the network finds, the more it comes back.
One month of activity on M3SN's knowledge base.
| Eko | For | Conversations | People |
|---|---|---|---|
| Avatar di Raffaele Dealers | Dealers | 1,552 | 138 |
| Assistente Tohatsu Agents | Agents | 489 | 11 |
| Marketing Ai Marketing | Marketing | 149 | 4 |
The Avatar di Raffaele has the widest reach: 138 people across the network ask it questions. Assistente Tohatsu serves a smaller group of agents, who use it more often. Activity peaks during working hours, especially on Wednesday morning, but it also comes in on evenings and weekends.
“Training is sacred, but perfect memory is a mirage. No dealer remembers every part number, price and procedure for one brand among many, while they work. Ekory doesn’t replace the courses, it brings them to life every day: the right knowledge, at the right moment. It’s not about selling more, it’s about always being there for the network. And that’s how a brand becomes a leader.”
Why it worked
Four foundational choices.
What makes this project different from “a chatbot on PDFs”.
People's expertise, multiplied
The avatar of a key person multiplies what they know without multiplying their interruptions.
From answers to content
The same base that answers questions also produces courses, slides, technical images and quizzes.
Rules first
Permissions, limits on what is confidential and the source always cited: sharing without losing control.
Keep reading
The industry
Distribution networks
Price lists, part numbers and stock for the whole network, even on Saturdays.
What ekory does in this industry
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