Customer story · EdTech

Students see Zetamed. Underneath, it's ekory.

How a young Italian edtech built its whole product on ekory: a study platform for the open semester of Medicine, grounded on Zanichelli textbooks. Their brand, their content, their customers. Without building the technology.

Product: zetamed.it
Company: ZNEXT S.r.l.
Industry: Test prep
Content: Zanichelli textbooks

3 courses: Biology, Chemistry, Physics 200+ quizzes in the adaptive engine 150+ study materials 450+ editorial source documents

Content the team produced on ekory before its first full cohort of students.

The context

A reform created the market. The calendar set the deadline.

Since 2025, anyone in Italy can enroll in Medicine, Dentistry or Veterinary studies. To continue, students must pass three national exams, Biology, Chemistry and Physics, by the end of the first semester.

Zetamed's answer is method over cramming: 30 to 45 well-spent minutes a day, on content students can trust because it comes from the Zanichelli textbooks, with the theory page cited.

A product, not an experiment.
Students pay for a study platform and compare it with the apps they use every day. A generic AI interface with someone else's brand was never an option.
Editorial trust, or nothing.
In test prep, one wrong answer costs all credibility. Every quiz and every lesson had to trace back to the textbook page it comes from.
Content at a scale no one writes by hand.
Three subjects, every chapter of the official syllabus, each with quizzes, lessons, flashcards, audio and video.
The reform's calendar.
The open semester starts with the academic year. Building a platform from scratch meant missing the first real cohort.

The solution

A custom product, without the custom build.

On ekory, Zetamed's team assembled the product they had in mind, not the one a platform imposed on them.

Their product, in every detail
Zetamed's name, colors and identity across the whole experience, from the browser tab to the study screen. Students never see a supplier's brand.
Zeta, an Eko that cites its sources
It explains and drills students on the Zanichelli textbooks, and points back to the theory page instead of improvising.
A plan for every student
Zeta builds the study plan, remembers each student's mistakes and comes back to them, starting from what each student already knows.
One base, every format
Quizzes, podcasts, video lessons with slides, flashcards, mind maps and exam simulations, all from the same base: they can't contradict each other.
Product and back office together
In the same space, students study while the team loads sources, produces content, reviews it and manages access.

The bigger picture

One organization per business.

Zetamed is one example of a model: people with real expertise, a publisher's textbooks, a firm's method, a consultant's practice, turn it into a product under their own brand on ekory.

Each business gets its own separate organization, with its content, its people, its brand and its pricing. ekory evolves the platform, the partner owns the product and the customers.

Your brand everywhere
Your own sign-in page
Your content, your customers
Data stored in Europe

The rules

Source first, answer second.

One wrong answer costs all credibility. That's why Zeta doesn't improvise: it explains from the textbooks and cites the theory page.

And produced doesn't mean published: AI handles the scale, Zetamed's team reviews and curates every piece of content.

Theory page cited
Content reviewed by the team
An organization of its own

How we protect your data

Source first: what happens

A student asks “Why is answer B wrong here?” Answered with the theory page

The AI drafts new quizzes By chapter and difficulty, from the Zanichelli textbooks. The team reviews them first

Students only get what the team has reviewed.

Where it stands

The product is live. Usage numbers will follow.

Zetamed is in its launch phase: the platform is live and the first students are coming in. What it already proves is the model: a small team of experts launched a complete study product, under its own brand and of editorial quality, in months rather than years.

Why it works

Four reasons the model holds.

What makes it different from “an app with AI features”.

A brand that goes all the way

Not a themed interface: the whole product belongs to Zetamed. A product you can price, market and defend.

Textbooks as the foundation

Everything comes from the Zanichelli textbooks and points back to them. Trust is the heart of the product, so it's also the platform's first constraint.

A factory, not a catalog

Quizzes, audio, mind maps and simulations come from one base. Producing more of them is a workflow, not a project.

Experts stay in charge

AI produces at scale, Zetamed's team reviews, curates and decides. The platform multiplies the experts, it doesn't replace them.

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Your expertise could be a product. Let's talk.

A method, a body of content, a professional practice: ekory can be the platform underneath it, under your brand.

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