Research & field notes.
What we learn building the company brain: studies, numbers and ideas on how organizations remember.
You are already an AI deployer
Everyone wrote about the AI Act obligations that started on 2 August 2026. The one that actually applies to an ordinary Italian company started in February 2025, carries no dedicated fine, and almost nobody knows it exists.
Read the article →The know-how you never wrote down
Italian law protects company know-how only if you identified it and took reasonable steps to keep it secret. Knowledge that exists only in one person’s head fails both tests, and the fallback protection requires exactly what you never built.
Read the article →The bottleneck is your best person
B2B customers spend 17% of the buying process talking to suppliers, and the odds of a real conversation collapse after the first hour. In a technical distributor, most of that hour is spent queuing for one colleague.
Read the article →What the retiring craft is worth
Italy will need 3 million hires by 2029 just to replace the people leaving. In wood and furniture there are 98 employees over 55 for every 100 under 35, the highest of any industrial supply chain. An ekory study on the knowledge that walks out.
Read the article →Personal ChatGPT is not your company’s memory
47% of Italian workers use AI at work, but only 19% of them use company tools exclusively, and 83.6% of companies have adopted no AI technology at all. Individual productivity is rising while organizational memory stands still.
Read the article →The cost of knowledge that can't be found
Italian companies spend €66.2 billion a year, about three points of GDP, on time spent searching for information they already have. An ekory research study, sector by sector.
Read the article →